Issue Date
12-2021
Abstract
The school-on-the-air (SOA) is a pioneering broadcast program developed by Radyo DZLB in the University of the Philippines Los Baños, Laguna, Philippines. Its history dates back to 1967 when the first SOA and dairy farming was launched. Over the years, SOAs were redesigned until a formal structure was arrived at. Radyo DZLB faced challenges that compelled SOA continuously find its rightful place in the airwaves. Now that it is off the air, how can Radyo DZLB sustain its advocacy of educating farmers, homemakers, and children, among others, through SOA? As the voice development, how can Radyo DZLB recover its lost voice? Employing a social history approach to writing media history, this article aims to record and critique the accounts of key informants and written historical facts from documentation in order to contribute to the ongoing history of educational broadcast in the Philippines, particularly of SOA, that is somehow making a "comeback" due to the demands of pandemic-stricken educational system. It would serve as a prelude to another rebirth of Radyo DZLB, whose tower has recently been built, and a new transmitter coming way soon.
Source or Periodical Title
UP Los Baños Journal
Volume
19
Issue
1
Page
79-98
Document Type
Article
College
College of Arts and Sciences (CAS)
Frequency
annual
Physical Description
references
Language
English
Subject
Radyo DZLB (Radio Station); Radio broadcasting
Recommended Citation
Chico, Mark Lester M., "Rediscovering a legacy of a lost voice: a history of Radyo DZLB's school-on-the-air" (2021). Journal Article. 5633.
https://www.ukdr.uplb.edu.ph/journal-articles/5633