Issue Date

2023

Abstract

The study analyzes the travel patterns of X/Twitter users in the Philippines by developing a probabilistic model to efficiently classify publicly posted tweets with geo-location that were retrieved from the X/Twitter Streaming API. Using probabilistic topic models specifically the latent Dirichlet allocation model, posted tweets were classified into topics related to trip purpose namely: visiting family and friends, vacation and leisure, going to church or religious activities, shopping, restaurant, and café, and going to work or school. The major origin and destination provinces of travelling X/Twitter users was determined and further exploratory analysis showed the influence of seasonal events on the X/Twitter intensity of travelling and their purpose of travel. The study demonstrates the potential use of social media data in studying travel behavior in the Philippines which can complement traditional national surveys on domestic travel.

Source or Periodical Title

UP Los Baños Journal

Volume

21

Issue

1

Page

102-118

Document Type

Article

College

College of Arts and Sciences (CAS)

Language

English

Subject

Geo-located tweets; Latent Dirichlet allocation model, Travel behavior analysis

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