Issue Date
2023
Abstract
The study analyzed the influence of the Facebook agendas of two major Philippine news networks, ABS-CBN and GMA, on the agendas of the Los Baños Online Community, and on two candidates, Rodrigo Duterte and Mar Roxas, during the 2016 Philippine Presidential Election campaigns, which ran from February 9 to May 7, 2016 (89 days). Guided by the Agenda-Setting Theory, the study content analyzed 4,969 Facebook posts published by the media, candidates, and LB Community on their respective pages. Time series analysis found support for the theory on the following: ABS-CBN’s influence on the community’s general issue agenda of government and both ABS-CBN and GMA’s influence on Roxas’ frequency of publishing Facebook posts. It was concluded that the news networks were able to exert only limited influence.
Source or Periodical Title
UP Los Baños Journal
Volume
21
Issue
2
Page
47-64
Document Type
Article
College
College of Development Communication (CDC)
Language
English
Subject
Journalism studies, Political communication, Granger causality, Public opinion, Big data
Recommended Citation
Durian, Miguel Victor T.; Jamias, Serlie B.; Montemayor, Garry Jay S.; and Abrigo, Girlie Nora A., "Agenda-setting in the 2016 Philippine election: relations among media, candidates, and the Los Baños community" (2023). Journal Article. 5899.
https://www.ukdr.uplb.edu.ph/journal-articles/5899