Analysis of the communication network of the countryside action program

Date

1991

Abstract

The study was conducted to:1) describe the communicationstructure in the Countryside Action Program (CAP); 2) determine the frequency of personal/work-related communication acts and its effects on the communication structure; 3) determine the social variables like knowledge, experience, homophily and friendship ties and their effects on the communication structure in the CAP; and 4) determine how the interaction of these variables (frequency of communication acts and social variables) affect communication effectiveness.The data used in this study were gathered from 52 CAP employees using interview questionnaires. Twenty farmer respondents were also interviewed. The data were analyzed using the sociograms to analyze the communication network; descriptive statistics such as percentage and measurement of central tendency to describe the general knowledge, experience, friendship ties and homophilic characteristics of the respondents, the mode to denote the general frequencies/effectiveness of communication and the Pearson ProductMoment Correlation Coefficient to determine relationships of variables.As the results showed, the communication structure in the CAP was generally similar in almost all network variables. This indicates that in terms of communication relationships, respondents exhibited relatively high levels of connectedness, integration and comvalueexcept in the DA and CAP management. Respondents with moreknowledge, experience. similar status and those who considered themselves more as friends exhibited relatively higher levels of connectedness, integration and comvalue. These respondents likewise communicated frequently with each other which in turn led to effective communication.Based on the results of this study, the following recommendations are made:Firstly, frequent interaction should be encouraged within theCAP.Secondly, CAP constituents should be motivated to interact more frequently not only with their friends, co-employees of the same level, but even with those personnel in the upper and lower echelons of the management.Thirdly, there should be direct communication line between the CAP management and the farmers as well as the rank and file staff.Fourthly, the use of communication network analysis should beseriously considered in program development and operations.Hence, for purposes of development, communication should be studied within the context of interpersonal communication networks, and how such networks relate to decision-making and leadership, and mass communication.

Document Type

Master Thesis

Language

English

LC Subject

Communication in rural development

Location

UPLB Main Library Special Collections Section (USCS)

Call Number

LG 995 1991 D46 L36

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