Change communication in the ASEAN International Mobility for Students (AIMS) program integration : the case of two universities in Mindanao, Philippines / Ele Espino Dinampo-Lunzaga ; Cleofe S. Torres, chair, advisory committee.

Date

6-2016

Abstract

Communication plays a critical role in organizational changes. However, program planners hardly give communication similar analysis received by finance and operation. This study highlights the role of communication in the Association of the Southeast Asian Nations (ASEAN) International Mobility for Students (AIMS) Program integration in selected higher education institutions (HEIs). Through key informant interviews and survey in a public and a private university in Mindanao, the study analyzed the stakeholders, content, direction, style, channel, roles, and feedback of the AIMS Program. Change Communication facilitated the Program integration through stakeholders’ inclusion and coordination. The HEIs employed heavily vertical communication of task-related content which were highly ambiguous. Moreover, the structured educational organizations preferred formal communication style. Through interpersonal channels (rich media) complemented by mediated (lean media) channels, change communication performed the functions of information, education, persuasion, coordination, and dialogue. The International Relations Officer served as a change “champion” along with top management in this highly collaborative endeavor considered as an indicator of the ASEAN integration. However, the private HEI is moving ahead the public HEI toward stabilization stage. It prepared well for the Program integration through the AIMs Review Meeting observation, policy meeting and workshop attendance, benchmarking, protocol development, solicitation of top management’s expectations, and structural change. Covering only the first year implementation, the study shows the need for more communication to enhance stakeholders’ understanding and quell rumors. Also, for a more effective Program implementation, the HEIs need to actively solicit feedback from stakeholders to highlight communication gaps that stifle communication effectiveness. Keywords: organizational communication, strategic communication, higher education, international knowledge flows, credit mobility, student exchange, AIMs Program, ASEAN integration

Document Type

Dissertation

Degree

Doctor of Philosophy in Development Communication

College

Graduate School (GS)

Adviser/Committee Chair

Cleofe S. Torres

Committee Member

Ma. Theresa H. Velasco, Serlie B. Jamias, Maria Ana T. Quimbo, Cleofe S. Torres

Language

English

LC Subject

Organization change -- Management​, Communication in organizations​, Development Communication College of Development Communication

Location

UPLB Main Library Special Collections Section (USCS)

Call Number

LG 996 2016 D46 D56

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