Marketing of Native Pigs in Sta. Maria, Bulacan, 2020

Date

9-2020

Degree

Bachelor of Science in Agricultural Economics

College

College of Economics and Management (CEM)

Adviser/Committee Chair

Charis Mae T. Neric

Committee Member

Antonio Jesus C. Quilloy, Agham C. Cuevas

Abstract

The Philippine native pig meat is seen as a healthy alternative to commercial pig meat in the market and as a lucrative source of income for producers. The economic value and potential of native pigs resulted in research and development programs from various government and non- government institutions. However, despite the development of the country’s native pig industry, the goal of developing the native pig industry has not been achieved over time because several pig producers are still reluctant in producing native pigs.

The study was conducted to analyze the marketing of native pigs in Sta. Maria, Bulacan. Specifically, the objectives of the study were to: identify the marketing participants of native pigs in Sta. Maria, Bulacan; describe the marketing practices and strategies employed by the native pig raisers and intermediaries; determine the product and geographic flows of native pigs; analyze the cost and returns in marketing native pigs; analyze the efficiency of marketing native pigs; evaluate the attributes of native pigs considered important by the consumers, and identify the problems encountered of each key player in terms of marketing native pigs.

The forward tracing approach was used to identify the marketing participants involved in the native pig industry in Sta. Maria. A total of 106 market participants were interviewed in this study, including 30 native pig raisers, 12 traders, 11 wholesaler-retailers, 11 retailers, 11 processors, and 30 consumers. The native pig raisers, who are located in Sta. Maria bought their material inputs from the input suppliers in Malolos and Meycauayan, Bulacan. Meanwhile, traders, wholesaler-retailers, and retailers can be found in Sta. Maria and San Jose del Monte, Bulacan. Lastly, processors are located in Sta. Maria, San Jose del Monte, and Norzagaray, Bulacan, as well as in Fairview, Quezon City. The practices employed by the key players in the marketing of native pigs include handling, transporting, slaughtering/butchering, packaging, storage, and processing.

There were eight identified marketing channels used in marketing native pigs in Sta. Maria, Bulacan. However, due to time constraint, the study only considered the two most common marketing channels per season- (Ra→T→WR→P and Ra →WR→Re→P) for the regular season, (Ra→T→WR→Re→P and Ra→T→WR →P) for the lean season, and (Ra→T →P and Ra→WR →P) for the peak season. Results showed that the marketing of native pigs in Sta. Maria is efficient. However, the marketing of native pigs during lean and regular seasons will be more efficient if the processors would procure the native pig meat from the wholesaler-retailers and not from the retailers. Meanwhile, the marketing of native pigs during the peak season will be more efficient if the native lechon processors would procure the native pig meat from the traders and not from the native pig meat wholesaler-retailers. Moreover, the marketing of native pigs during the peak season will be more efficient for the native tocino and native chicharron processors if they would procure the native pig meat from the wholesaler-retailers and not from the traders.

The recommendations of this study include improvements in the marketing of native pigs, formation of cooperative for native pig raisers, improvements in farm-to-market roads, formulate a Comprehensive Land Use Plan and development of research and extension programs for native pig raising in Bulacan.

Language

English

LC Subject

Swine industry, Marketing

Location

UPLB College of Economics and Management (CEM)

Call Number

LG 993.5 2020 A14 Y37

Notes

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Document Type

Thesis

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