Analysis of Backyard Broiler Meat Marketing System in Lipa City, Batangas, 2019

Date

5-2021

Degree

Bachelor of Science in Agricultural Economics

College

College of Economics and Management (CEM)

Adviser/Committee Chair

Marilyn M. Elauria

Committee Member

Antonio Jesus A. Quilloy, Agham C. Cuevas

Abstract

The study’s main objective was to analyze the backyard broiler meat marketing system in Lipa City, Batangas. Specifically, the study aimed to: 1) identify the marketing channels and geographic flow of backyard broiler meat in Lipa City, Batangas; 2) describe the marketing practices and costs performed by the key players in the poultry industry in the study area; 3) evaluate the pricing and operational efficiency of backyard broiler meat marketing system in the study area; and 4) identify the problems encountered in backyard broiler meat marketing and recommend solutions.

Traders involved in the study were wholesalers, wholesaler-retailers, viajeros, and retailers. Dressing, packaging, and storing were the marketing practices performed by the backyard broiler raisers. On the other hand, traders employed dressing, packaging, storing, and distribution. In this study, six marketing channels were traced, namely: 1) raiser to outside Lipa City (R-OLC), 2) raiser to wholesaler to retailer to consumer (R-W- Re-C), 3) raiser to retailer to consumer (R-Re-C), 4) raiser to wholesaler-retailer to consumer (R-WR-C), 5) raiser to viajero to wholesaler-retailer to consumer (R-V- WR-C), and 6) raiser to consumer (R-C). The longest channels were raiser to wholesaler to retailer to consumer (R-W-Re-C) and raiser to viajero to wholesaler- retailer to consumer (R-V-WR-C). Meanwhile, the shortest channels were raiser to outside Lipa City and raiser to consumer. Two percent of losses were incurred in the whole marketing system of backyard broiler from the point of production to the point of consumption.

Results showed that the marketing system of backyard broiler in Lipa City, Batangas was inefficient. Pricing system is inefficient since traders had 33 percent mark-up which explains that they add a relatively large amount to the selling price which results in high marketing margin. In addition, their profits were greater than their marketing costs. Traders had 96 percent share on the consumer’s peso while raisers only had 4 percent.

Problems encountered were low buying price, high cost of inputs, high mortality rate, and bad debts. On the other hand, the problems encountered by the traders are fluctuating prices, and bad debts. Recommended solutions in the said problems were formation of backyard broiler raisers and trader’s cooperative to provide the needed services like financial support, trainings, and market information dissemination.

Language

English

LC Subject

Broilers (Chickens), Marketing

Location

UPLB College of Economics and Management (CEM)

Call Number

LG 993.5 2021 A14 L38

Notes

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Document Type

Thesis

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