Status, Problems, and Prospects of Gamefowl Breeding Production and Marketing in Selected Areas in Laguna

Date

5-2018

Degree

Bachelor of Science in Agribusiness Management

College

College of Economics and Management (CEM)

Adviser/Committee Chair

Jewel Joanna S. Cabardo

Committee Member

Juan Paulino S. Trespalacio, Jr., Dia Noelle F. Velasco, Agnes T. Banzon, Normito R. Zapata, Jr.

Abstract

This research study looked into the status, problems, and prospects of gamefowl breeders, gamefowl associations, competitive gamefowl farms, and traders in Laguna. It specifically aimed to: (1) present the profile of Gamefowl Breeding Farmers in Laguna and of the entrepreneurs engaged in the business; (2) describe the Production and Marketing Practices of the Breeding Farm;; (3) identify the key factors of competitive success and failure of the Industry; (4) identify the current problems and its considerations and discuss management practices and some innovations adopted/implemented by the entrepreneurs; and (5) formulate recommendations for the Laguna Gamefowl Breeding Industry to attain its full potentials, competitiveness, and viability.

A conceptual framework was formulated to serve as a guide throughout the study. Forty breeders and 93 Cockfighters were surveyed. The survey on the socio-economic profile, management practices, and support institutions, which included government and non- government institutions, comprised the information gathered. There are gamefowl association’s employees, gamefowl cockpit’s employees, and input suppliers for which key informant interviews were conducted with different sets of questionnaire used for each player of the industry. The integrated analysis combined Michael Porter’s Model and SWOT Analysis. These altogether were used to analyze the status, problems, and prospects in the gamefowl industry. Recommendations were also formulated for the continuous improvement of the industry.

Results showed that the 40 breeders are all male mostly 55 years old and are married. Twenty of them were able to finish college and some were able to reach their doctorate degree. Five of the breeders have been in the business for 21 to 40 years, and there are 24 breeders who are engaged in other business. There were 35 breeder-traders identified in breeders who are responsible for the production and marketing of their own products. Also, the researcher interviewed five gamefowl association employees for the study. There were two secretaries, two founders, and one marketing/publicity manager. The researcher also interviewed five gamefowl cockpit employees for the study. These were owner, three are gaters or caretakers, and one is a referee. And lastly, the researcher also interviewed cockfighters who have some convenience store, buko shake stand, and small carinderia for their other source of income. Others have jobs like being a teacher, nurse, government employee, and others.

There problems identified when comes to production were the diseases and weather variability; High costs of inputs were also identified as problems for maintaining the daily needs of the fowls like feeds, water, and electricity. In terms of marketing, the breeder-traders are not active in promoting their fowls since all they need is credentials of winning. There was not much problem when it comes to marketing and financial to the breeders since they were able to sell their product and there are sufficient people or other friends that can lend money to them. Also most of the breeders have their own money to continue the farm but not enough to expand the business. The major problem of the breeder-traders was the death upon delivery of the gamefowl. Since gamefowls are sensitive in their environment, they got stressed when they transported that causes death to them. The death of the gamefowl when transporting is supplier’s liability that leads to cancelled transaction and decrease of sales. The peak season for the Gamefowls was December to January for entering derby tournaments.

The problems of an input supplier are decrease in quality when it rains of the inputs, specifically the feeds, they sell to their customers. Also, the wrong weight of the feeds they sold to their customers is another factor for it can decrease their sales.

While the problem of the association is the inactivity of their members due to their lack of money and time, and unavailability of cocks to fight.

Recommendations were formulated to eliminate, if not minimize, the occurrence of the problems identified in the industry. These were (1) Improvement of based-knowledge in preventing and curing diseases; (2) Record keeping; (3) Improvement of current marketing system; (4) Introduction of Avian resistant breeds (Peruvian Breed); (5) Partnership with Input Suppliers (6) Increase distribution areas; (7) Establishment of specialized breeding farms; (8) Good breeding practices and farm certification; and (9) Creation of Cockfighters Organization.

Language

English

LC Subject

Chicken breeders, Production control, Marketing

Location

UPLB College of Economics and Management (CEM)

Call Number

LG 993 2018 M17 G36

Notes

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Document Type

Thesis

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