Analysis of Production and Marketing Practices of Ulang Growers in CALABARZON

Date

5-2017

Degree

Bachelor of Science in Agribusiness Management

College

College of Economics and Management (CEM)

Adviser/Committee Chair

Glenn N. Baticados

Committee Member

Dia Noelle F. Velasco, Nanette A. Aquino, Agnes T. Banzon, Dinah Pura T. Depositario

Abstract

The study was conducted to describe and analyse the status, problems and prospects of Ulang growers in CALABARZON and to give an overview of the industry to the existing and potential investors in the region, specifically: 1) present the profile of Ulang key players in CALABARZON; 2) provide an overview and cost and return analysis of the industry; 3) determine the opportunities, problems, issues, weaknesses and gaps of the industry; 4) determine the key success factors in the production and marketing practices of the industry; and 5) recommend development interventions and potential investment entry points needed to improve the industry.

There were 32 farmers interviewed in the region where the study used both primary and secondary data. Secondary data was also gathered in CALABARZON specifically from government agencies such as Bureau of Fisheries and Aquatic Resources, Philippine Statistical Authority, and Municipal Agriculture Offices. The study used the descriptive research design.

The classifications of Ulang farms were categorized based on BFAR standards which is based accordingly to their volume of production. Small-scale or backyard farmers have a volume of production of less than 100 kilograms per 150 square meters which are usually located in the backyards of the farmers. Medium-scale farmers have 100-300 kilograms per 800 square meters. On the other hand, large-scale farmer has a volume of production of greater than 300 kilograms per 2,000 square meters. There were a total of 29 backyard farmers, 2 medium-scale farmers and 1 large-scale farmer included in the study. Results showed that Ulang production in CALABARZON is predominantly backyard in size.

In relation to the profile of the farmers, data on marketing practices showed that 29 out of 32 farmers or 91% of the farmers sold their product directly to the consumers through the suki system. Ulang growers sold their harvest in nearby barangays and towns.

An analysis of the market flow showed that the farmers were still selling the products directly to the consumers. However, there were few who sold their products to restaurants. Moreover, the large-scale farmer, the large-scale farmer was found to gain the highest net income. Looking at the key success factors in Ulang production, the results of the study showed that technology played a big role in the success of the venture. Also, just like any other agrofishery production venture, Ulang farming was highly dependent on weather conditions and natural factors that affected the mortality and harvested yield.

Under the third objective, on the other hand, the problems of the Ulang farmers were weather conditions that led to high water temperature and poor water quality, existence of predators, easy escape of Ulang, loss of focus and patience of farmers, availability and affordability of inputs, lack of technology and technical know-how, lack of capital, lack of area for expansion, high mortality rate and its newness to and market.

The prospects or opportunities of the industry were also identified. It was assessed that there were good prospects for Ulang in the seafood industry in the country given its affordability and availability of production technology.

The study also presented investment and development entry points where potential investors could enter in the industry. It also gave entry points for the local government units to further develop and improve the Ulang industry. The identified development entry points were the provision of hatcheries and inputs from BFAR and credit facilities for Ulang farmers and the dissemination of opportunities in prawn processing and technology.

Language

English

LC Subject

Shrimp industry, Production Control, Marketing

Location

UPLB College of Economics and Management (CEM)

Call Number

LG 993 2017 M17 B38

Notes

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Document Type

Thesis

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