Adoption Level of Information and Communication Technology and E-Commerce among Food Processing MSMEs in Selected Municipalities of Laguna
Date
6-2016
Degree
Bachelor of Science in Agribusiness Management
College
College of Economics and Management (CEM)
Adviser/Committee Chair
Loida E. Mojica
Committee Member
Jeanette Angeline B. Madamba, Hanna D. Miranda, Dinah Pura T. Depositario
Abstract
A study on the level of e-commerce adoption among selected food processing agribusiness MSMEs was conducted to determine ICT and e-commerce adoption among these enterprises and the factors related to adoption. Specifically, this study aimed to: (1) present the profile of the agribusiness food processing MSMEs respondents in Laguna; (2) determine the benefits and barriers in using e-commerce among the survey respondents; (3) analyze the determinants of e-commerce adoption among food processing MSMEs and (4) recommend appropriate measures to address issues and problems in ICT and e- commerce adoption.
This study covered 85 food processors from sixteen municipalities of Laguna. The study’s conceptual framework was partly adopted from Molla and Licker’s Perceived eReadiness Model (2005). Significant internal and external factors were determined through Pearson’s Chi-square and The Fisher’s exact test.
The food processing MSMEs that were surveyed were categorized as coconut, milk and dairy, grain, processed meat, processed poultry, processed fruit, processed vegetable, beverages, snacks and confectionery and condiment processors.
The entrepreneurs interviewed were mostly males and college graduates. Most of them were engaged in snacks and confectionery processing. More than half of them were single proprietors and were catering only to the local market. Many of them were also operating micro enterprises.
E-commerce adopters considered webpages most beneficial in information gathering. Conversely, the technical aspects of e-commerce such as poor quality software and slow internet speed were the main problems in adopting e-commerce. For non-adopters, the main barrier to adoption was the high cost of implementation such as the cost of acquiring e-commerce infrastructures like computers, cost accounted for internet monthly bill and cost associated in website developers for building a website.
Various levels of adoption among e-commerce adopters and non-adopters were observed in this study. It was shown that most of e-commerce adopters were on the third level of adoption or the transactive e-commerce where online selling and purchasing of products and services including customer service were done and fourth level or the integrated e- commerce where web site is integrated with suppliers, customers and other back office systems allowing most of the business transactions to be conducted electronically.
The determinants to e-commerce adoption include the internal and external factors that may affect the firm’s decision in adopting e-commerce. Internal factors includes awareness, resources, commitment and governance and firm size. The external factors on the other hand were market pressure, competitive pressure and telecommunication infrastructures.
It was recommended that other determinants of e-commerce adoption aside from those used in this study be explored. Activities on how to elevate e-commerce adoption among food processing enterprises in Laguna through creating awareness campaign on e- commerce, participation of private sector and improving network infrastructure were also recommended.
Language
English
LC Subject
Food industry and trade--Philippines, Electronic commerce
Location
UPLB College of Economics and Management (CEM)
Call Number
LG 993 2016 M17 O78
Recommended Citation
Ortiz, Coleen D., "Adoption Level of Information and Communication Technology and E-Commerce among Food Processing MSMEs in Selected Municipalities of Laguna" (2016). Undergraduate Theses. 12211.
https://www.ukdr.uplb.edu.ph/etd-undergrad/12211
Document Type
Thesis
Notes
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