San Pedro Suki Market and San Pedro Market Extension: A Case Study

Date

2015

Degree

Bachelor of Science in Agribusiness Management

College

College of Economics and Management (CEM)

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Abstract

Markets are important exchange centers where staple agricultural products like vegetables, meat and fish are traded. Markets can be further classified as either public or private, and wet or dry. Public markets are markets owned and/or managed by the government while private markets are owned by private individuals or entities. Wet markets are markets where most of the commodities for sale are readily perishable foods while dry markets, on the other hand, are markets where most of the merchandise for sale is dry goods.

This case study is focused on two private wet and dry markets located in San Pedro, Laguna and is named as the San Pedro Suki Market and San Pedro Market Extension. Both markets are owned and operated by Ithiel Corporation, a 20-year old company whose main business is to acquire lands or existing markets and to build or renovate them into better infrastructures for market stalls, office buildings and/or slaughterhouses. This study was made to improve the market’s overall management. It aimed to solve the market’s problem of dissatisfied vendors and low occupancy rates. It also served as a guideline for development projects in determining which aspects of the market needs the most improvement. The San Pedro Suki Market and San Pedro Market Extension have a very good potential of being the leading market in the area given its strategic location and competitive advantage over other markets.

The objectives of this study is to 1) evaluate the business environment prevailing at a particular time of the case, 2) evaluate the company in terms of the four business functions, 3) define the problem relevant to the business issue being studied, 4) generate and evaluate alternative solutions to the business problem and 5) design an implementation plan for the chosen solution.

Primary data like information about the management and the problems experienced were obtained through interviews with key informants like Mr.SherviEncabo and the market supervisor, Mr. Bernie Carmen, and thirty market vendors, with the aid of questionnaires. Key informants were asked about the company and market background, as well as the four business functions. Thirty vendors were interviewed to gain an insight about their business operations as well as the problems in the market. These respondents were interviewed to solicit feedback on the market’s overall management and customer treatment, and their comments and problems that they have and/or are encountering during the time of study. Secondary dataon the market’s environment such as demographics and statistics were collected through online sources like the Philippine Statistics Authority – National Coordination Board. Other datalike the financial statements of the company for the last five years were collected through the Securities and Exchange Commission. Characteristics of other markets such as operations and organization were also considered using previous researches and undergraduate and/or undergraduate these and/or special problems at the CEM Library. For the data analysis, descriptive as well as simple quantitative measures were utilized.

After careful analysis of the internal and external factors that directly or indirectly affected the market’s operations, six alternatives were made to answer the management’s problem. Using the Quantitative Strategic Planning Matrix, the prevailing alternative that was recommended for the market’s management to resolve their problem was to implement a vendor recruitment program. This vendor recruitment program involves giving the incentive of 1 month of free rent excluding other fees to every vendor who recruits another vendor into leasing a stall in the marker. This is given that the referent pays 1 month in advance and 1 month of security deposit and that he/she stays in the market for at least 1 year. The referrer may only avail of the free rent only after six months of the referent’s stay in the market and this program is only valid until all the stalls in the market are occupied. This recommendation was made primarily for the Suki Market’s management to improve their business and to be more competitive.

Language

English

LC Subject

Market surveys

Location

UPLB College of Economics and Management (CEM)

Call Number

LG 993 2015 M17 S56

Notes

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Document Type

Thesis

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