Analysis of 'Green' Purchasing Behavior Toward Stainless Steel Water Bottles

Date

6-2025

Degree

Bachelor of Science in Economics

College

College of Economics and Management (CEM)

Adviser/Committee Chair

Paul Joseph B. Ramirez

Committee Member

Niño Alejandro Q. Manalo, Gideon P. Carnaje, Ma. Angeles O. Catelo

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Abstract

In recent years, eco-friendly products, such as stainless steel water bottles have grown in popularity. This trend has been attributed to increasing environmental awareness among consumers, however current studies show that various factors affect consumer behavior and purchasing intention. This study aims to describe purchasing behaviour and to analyze the factors affecting purchase behavior toward stainless steel water bottles. The study gathered data from 175 undergraduate students enrolled in CEM-UPLB through an online survey. The data was analyzed using descriptive analysis and binary logistic regression to determine the factors affecting purchase intention toward stainless steel water bottles. The results of the Binary Logistic Regression revealed that among the 10 predictors tested, only two variables were found to be significant; Subjective Norms (SN) and Willingness to Pay More (WTPM). Age, Sex, Allowance, Perceived Price, Budget, Attitude, Perceived Behavioral Control (PBC), and Environmental Consciousness (EC) were all found to be insignificant. This study stipulates that the respondents were more likely to buy stainless steel water bottles if they felt social pressure to do so, and if they showed a more favorable opinion on willingness to pay more. Results of the study showed that Environmental Consciousness was insignificant, thus purchasing behavior towards stainless steel water bottles may not always be considered ‘green’. The study also suggests that Subjective Norms may still be used to invoke green purchase behavior. Overall, the study investigates a current trend and provides valuable insights regarding consumer behavior toward a specific eco-friendly product to better understand ‘green’ consumerism and help promote sustainability.

Language

English

LC Subject

Consumer behavior, Sustainable development—Environmental aspects, Purchasing

Location

UPLB College of Economics and Management (CEM)

Call Number

LG 993.5 2025 E2 A46

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Document Type

Thesis

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