Determinants of Expenditure on Live Musical Concerts among the University of Philippines Los Baños Students (2022-2024)

Date

6-2025

Degree

Bachelor of Science in Economics

College

College of Economics and Management (CEM)

Adviser/Committee Chair

Aaron T. Castillo

Committee Member

Deborah B. Gay, Gideon P. Carnaje, Maria Angeles O. Catelo

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Abstract

This study investigates the determinants of expenditure on live musical concerts among students at the University of the Philippines Los Baños (UPLB) from 2022 to 2024. It aims to identify and analyze both economic and non-economic factors that influence students’ decisions to attend and spend on concerts in the post-pandemic period.

Using a Heckman two-step selection model to correct for selection bias and isolate the determinants of concert attendance and spending. Independent variables include income source, actual income, associated costs, artist popularity, peer influence, and event features. Results reveal that income level, peer influence, and artist popularity significantly affect students' concert-related spending. While many students are driven by affordability and social motivations, a subset shows willingness to spend more for premium experiences. Findings also show that most students rely on non-labor sources of income, such as allowances and scholarships, which influences their price sensitivity and purchasing behavior. The study highlights the diversity in ticket tier preferences and associated expenditures, reflecting varying degrees of financial flexibility across different colleges.

Language

English

LC Subject

Music—Performance, Cost allocation, Consumption (Economics)

Location

UPLB College of Economics and Management (CEM)

Call Number

LG 993.5 2025 E2 E83

Notes

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Document Type

Thesis

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