Analyzing the Factors Influencing Motorcycle Taxi-Hailing Services Use Among the Commuters In Marikina City

Date

6-2025

Degree

Bachelor of Science in Economics

College

College of Economics and Management (CEM)

Adviser/Committee Chair

Niño Alejandro Q. Manalo

Committee Member

Rowena A. Dorado, Gideon P. Carnaje, Ma. Angeles O. Catelo

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Abstract

This study investigates the factors influencing the use of motorcycle taxi-hailing services (MTHS) among commuters in Marikina City. It examines the relationship between the decision to use MTHS (the dependent variable) and several independent variables: age, number of family members, weekly income or allowance, perceived ease of use, perceived usefulness, safety, low cost, and time efficiency. The study utilized primary data from online survey questionnaires distributed to target respondents in Marikina City. The collected data were analyzed using logistic regression. The analysis revealed that perceived ease of use and low cost significantly and positively influence the decision to use MTHS. This indicates that commuters who find the service user-friendly and perceive it as an affordable transportation option are more likely to adopt it. Interestingly, perceived usefulness showed a statistically significant negative relationship with MTHS use, suggesting that while commuters may recognize certain benefits of the service, other concerns may deter actual usage. In contrast, age, number of family members, weekly income or allowance, and perceptions of safety and time efficiency were not found to be significant predictors of MTHS use in this study. This research contributes to a deeper understanding of the key determinants driving the adoption of MTHS in urban settings like Marikina City. The findings offer valuable insights for transport planners and service providers aiming to enhance commuter satisfaction, improve service delivery, and develop policies that promote efficient and inclusive urban mobility solutions.

Language

English

LC Subject

Transportation—Philippines—Statistics, Commuting—Social aspects

Location

UPLB College of Economics and Management (CEM)

Call Number

LG 993.5 2025 E2 O63

Notes

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Document Type

Thesis

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