Enterprise development plan for the establishment of a centralized outlet of DTRI, APPD-IAS and IFST products

Date

1993

Degree

Bachelor of Science in Agribusiness Management

College

College of Economics and Management (CEM)

Adviser/Committee Chair

Villamoran, Gloria

Abstract

The study which dealt on the formulation of a plan for the establishment of a unit that centralizes products of Dairy Training and Research Institute (DTRI), Animal Products Processing Division (APPD) and an attempt to answer the current problem of ineffective marketing system of these three units as observed by many. The study which involved the above-mentioned units was conducted in the University of the Philippines at Los Baños. Analysis on the project's external and internal environment was done first was done first to determine the appropriate marketing strategy and to ensure the success of it, an implementation plan was devised. Business terms were agreed upon between the outlet and the three units. Schedule on the acquisition of stocks and its volume was set. The people will be invested by a private entity and will require an initial capital investment of P421,415.76. This will be composed of construction costs and the working capital for two months. The target markets of the proposed outlet are the UPLB community and the tourists. Demand and supply were determined using available data from the three units who could only give the demand their unit's products and gave their capacities which served as the supply data. This method was used because no information can obtained on the locality's demand and supply. The proposed outlet will have to open on January, 1994. This is to avoid experiencing problems caused by power failures. But two months before the opening date, intensive promotion will be carried out to established the demand. Revenue for the first year is P1,764,447.29 accounted to sales. Expenses which include cost of goods sold, operating expenses, and loan interest amounts to P1,702,187.20 resulting to an income of P62,260.09. Based on the cash flows and income statements, the project is considered viable even after paying interests to the bank for the borrowing 40% of the initial capital investment.

Language

English

Location

UPLB Main Library Special Collections Section (USCS)

Call Number

LG 993 1993 M17 B37

Document Type

Thesis

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