Post EDSA ideology: a Marxist approach to the study of inaugural addresses
Date
3-2004
Degree
Bachelor of Arts in Communication Arts
College
College of Arts and Sciences (CAS)
Adviser/Committee Chair
Jean Claire C. Fernandez
Abstract
This study focuses on the use of language and rhetorical persuasion in public speaking as tools to the effective dissemination and practice of ideological apparatuses. Through the examination of the four inaugural speeches by Presidents Corazon Aquino, Fidel Ramos, Joseph Estrada and Gloria Macapagal-Arroyo, this thesis probes into the use of this particular speech genre in detecting the use of ideology in maintaining and strengthening the ruling class' grip upon the masses exemplified by these respective leaders. The theory of Marxism, from the basic concepts of Marx and Engels and the more refined theories on culture and ideology by Gramsci and Althusser, are used by the study. It has been proven how different strategies such that of omission, structural, dialectical, utopian and homogenizing are the ways wherein messages are produced. The inaugural addresses are vehicles of empty promises that are made to be necessary with their role in strengthening the nation.. In the end, power relations in the hierarchies of a capitalist system are made essential in order to maintain the current existing conditions that the government needs to survive.
Language
English
Location
UPLB Main Library Special Collections Section (USCS)
Call Number
LG 993.5 2004 M3 D45
Recommended Citation
De los Reyes, Elmer Ted B., "Post EDSA ideology: a Marxist approach to the study of inaugural addresses" (2004). Undergraduate Theses. 9832.
https://www.ukdr.uplb.edu.ph/etd-undergrad/9832
Document Type
Thesis