Post EDSA ideology: a Marxist approach to the study of inaugural addresses

Date

3-2004

Degree

Bachelor of Arts in Communication Arts

College

College of Arts and Sciences (CAS)

Adviser/Committee Chair

Jean Claire C. Fernandez

Abstract

This study focuses on the use of language and rhetorical persuasion in public speaking as tools to the effective dissemination and practice of ideological apparatuses. Through the examination of the four inaugural speeches by Presidents Corazon Aquino, Fidel Ramos, Joseph Estrada and Gloria Macapagal-Arroyo, this thesis probes into the use of this particular speech genre in detecting the use of ideology in maintaining and strengthening the ruling class' grip upon the masses exemplified by these respective leaders. The theory of Marxism, from the basic concepts of Marx and Engels and the more refined theories on culture and ideology by Gramsci and Althusser, are used by the study. It has been proven how different strategies such that of omission, structural, dialectical, utopian and homogenizing are the ways wherein messages are produced. The inaugural addresses are vehicles of empty promises that are made to be necessary with their role in strengthening the nation.. In the end, power relations in the hierarchies of a capitalist system are made essential in order to maintain the current existing conditions that the government needs to survive.

Language

English

Location

UPLB Main Library Special Collections Section (USCS)

Call Number

LG 993.5 2004 M3 D45

Document Type

Thesis

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