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U.P. Los Baños Journal

UP Los Baños Journal, Volume 22 - Regular Issue

Editorial Note:

The University Publications Office is pleased to present the 2024 UP Los Baños Journal (Regular Issue), featuring carefully peer-reviewed articles from the dedicated faculty, research staff, and students of the University of the Philippines Los Baños. This issue stands as a testament to our community’s steadfast commitment to research and scholarly publication.


I extend my sincere gratitude to the authors for their perseverance in conducting outstanding research and for generously sharing their work—contributing new knowledge and opening fresh opportunities for inquiry. Special thanks as well to our exceptional and highly competent reviewers for their patience, dedication, and invaluable efforts in enhancing the quality of the papers featured in this issue.

We are deeply grateful for the support extended by Chancellor Jose V. Camacho, Jr.; Vice Chancellor for Research and Extension Nathaniel C. Bantayan; and the University Publications Board. Their guidance and encouragement have been instrumental in advancing the initiatives of the University Publications Office.

Maria Dalisay Giron-Maligalig, PhD
Editor-in-Chief, UP Los Baños Journal
Director, University Publications Office

Articles

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Value co-creation through digital channels influencing purchase intention in confectionery food service businesses
Maria Mickaela Joyce C. Sava, Marc Immanuel G. Isip, and Maria Liezel C. Eusebio

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RNA-seq data derived microsatellite markers for polymorphism detection and profiling of abaca (Musa textilis NEE) and selected relatives
Cecilia Diana O. Calapit-Palao, Maria Genaleen Q. Diaz, Rita P. Laude, Merlyn S. Mendioro, Antonio G. Lalusin, and Antonio C. Laurena

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Ficus diversity and structure along the Ulot River riparian zones in Samar Island Natural Park
Maria Celeste N. Banaticla-Hilario, Anne Frances V. Buhay, Lailani A. Masungsong, Diana Shane A. Balindo, Edelyn O. Echapare, Noba F. Hilvano, and Inocencio E. Buot Jr.

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Assessing the happiness of University of the Philippines Los Baños faculty: insights into academic well-being
Joyce DL. Grajo, Nancy A. Tandang, Roselle V. Collado, Reanne Len C. Arlan, Maurice C. Borromeo, Edrun R. Gayosa, and John Lorenzo A. Yambot