A Technopreneurship Study of Calamansi Ready-To-Drink Fruit Juice in Los Baños, Laguna

Date

10-2010

Degree

Bachelor of Science in Agribusiness Management

College

College of Economics and Management (CEM)

Adviser/Committee Chair

Faustino Q. Arrienda II

Request Access

For non-UP researchers, requests for access to this material may be directed to the CEM Library at cemlibrary.uplb@up.edu.ph or to the UKDR administrator at uscs-mainlib.uplb@up.edu.ph

Abstract

The Special Problem report entitled Technopreneurship study of calamansi ready-to-drink fruit juice in Los Baños, Laguna aimed to determine the viability and profitability of the business start-up. Specifically, it aimed to present a business plan for a technology-based enterprise; describe the processes in setting up and starting a technology-based business; present the start-up problems and issues encountered in starting a techno-venture; assess the initial performance of the start-up; reflect on the knowledge, skills, values, work ethics and insights gained from the start-up experience and come up /formulate courses of actions for the implementation of the business plan, the enterprise and the AFNR program and to identify investment and development entry points for potential stakeholders n technology-based enterprise.

The technopreneurship study is one of the Special Problem (SP) types designed to provide the students with opportunities to gain experience and deeper insights in running a business start-up. The output of this study could provide new insights on how a calamansi juice processing business runs and how to cope with the possible problem and challenges that may arise from the business start-up.

Primary data were comprised of notes and observations from activities done by the technopreneur. The data regarding the technical aspect such as required equipments for the new plant and the formulation of the product were sourced from the Institute of Food Science and Technology (IFST). Primary data also includes the information gathered in the store check report and market survey questionnaire. On the other hand, secondary data were obtained from the different agricultural agencies, institutions and associations such as Bureau of Agricultural Statistics, Department of Agriculture, and from related literatures such as Undergraduate Special problem/thesis, magazines, journals and internet sources.

The data analysis for this type of study comprises of the gained experiences and insights in managing a small Agribusiness enterprise specifically, the technology-based business and to pinpoint problems and issues and formulate appropriate strategies to address these concerns. Analytical tools such as financial statements were used to assess the performance, viability and profitability of the study.

With regards to financial status of the business start-up, it was observed that there was a favorable gain and return on the investment of the technopreneur. Financial figures proved that the business start-up for “Tropical Dew” calamansi ready-to-drink fruit juice is profitable and worth investing since there are positive values derived from the Net Income for the three consecutive months. For the month of July, Net Income is Php596.10; for the month of August, net income is Php773.78 and for the month of September, net income is Php1, 000.68. Although there were varying product outputs for each month, the financial figures are enough to conclude that the business start-up is profitable and worth engaging.

The implication of introducing the technology-based entrepreneurship in the Agribusiness Management course would paved way to the opportunity of establishing an entry point of business venture or start-up in a free market economy. This would somehow eliminate and solve the problem in rising rate of unemployment and would give benefits to those who are graduating students and to the graduates.

It is recommended that the implementation of this type of business start-up and special problem would eventually encourage the students most especially the Bachelor of Science in Agribusiness Management students to be immersed to actual business start-up. On this way, it would promote the utilization of the UPLB technology as well as the commercialization aspect of it. This will also further harness the students’ abilities to utilize and commercialized the technology developed by the University’s Technopreneurial Learning Projects. In a way, this would help the students to earn money with the advent of technology-based business start-up with free access to the university’s technology.

Language

English

Location

UPLB College of Economics and Management (CEM)

Call Number

LG 993 2010 M17 A68

Notes

Viewing access to electronic resources is restricted solely to UP Gmail accounts. Any access and share requests from external organizations and personal email accounts will be promptly declined.

Document Type

Thesis

Link to Full Text

Share

COinS