Analysis of the marketing options of Lanzones farmers in Nagcarlan, Laguna, 2015

Date

6-2016

Degree

Bachelor of Science in Agricultural Economics

College

College of Economics and Management (CEM)

Adviser/Committee Chair

Julieta A. Delos Reyes

Abstract

The study analyzed the marketing options among lanzones farmers in Nagcarlan, Laguna. Primary data were obtained from 90 randomly selected farmers consisting of 30 farmers per marketing option using a pre-tested interview guide. Descriptive analysis was used to characterize the farmer-respondents, their marketing options and the marketing practices performed in each option. Cost and return analysis was performed to determine the profitability of selling through the different marketing options and results were subjected to ANOVA. Multinomial logistic regression analysis was likewise performed to determine the factors affecting the choice of marketing option among the lanzones farmer-respondents. Results showed that farmer-respondents who sold to contract buyers did not perform any pre-harvest and post-harvest practices at all but those who sold to the middlemen performed guarding, harvesting, hauling, weighing, sorting and packaging. Similarly, those who sold directly to the markets performed all the above functions and also did transporting and selling. Average selling prices were highest for those who sold to middlemen (PhP 51/kg) and lowest for those who sold on contract (PhP41/kg). The cost and returns analysis revealed that the net income was also highest for those who sold to middlemen (PhP1, 359.23/box or PhP45.31/kg) and lowest for contract selling (Php1, 272.21/box) or (Php 42.41/kg). The least profitable was selling to contract buyers. Analysis of variance confirmed the significant differences in these net incomes. The multinomial logistic regression analysis revealed that when contract selling was paired with selling to middlemen, the number of bearing trees, gender and age significantly affected the choice of marketing option among lanzones farmers while when contract selling was paired with direct selling, the following six variables turned out to be significant at varying levels of probability: gender years in business educational attainment age immediate need for cash and level of profit. It was recommended that farmers should sell directly to the markets if they are in immediate need for cash and to sell to middlemen if they are not instead of selling to contract buyers. Moreover, in order to address the issue of farmer safety from thieves, and therefore encourage the farmers to explore marketing options other than selling to contract buyers, it was recommended that the local government units must take the lead in securing the lanzones growing areas when nearing harvest time and until after harvest.

Language

English

Location

UPLB College of Economics and Management (CEM)

Call Number

LG 993.5 2016 A14 M67

Document Type

Thesis

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